Filled with timely demographics on evolving trends, powerful images from advertising and retail, and practical examples from the author´s own experience, Citizen Brand is a powerful tool for CEOs, marketing and advertising managers, and graphic designers seeking to inspire a fiery sense of allegiance among today´s consumers. Leading brand designer Marc Gob builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today´s consumers. Gob argues that corporations need a new vision to survive in the present ´´emotional economy´´, challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship. 1. Language: English. Narrator: Ken Maxon. Audio sample: http://samples.audible.de/bk/adbl/008873/bk_adbl_008873_sample.mp3. Digital audiobook in aax.
Kelly Link re-read classic children’s fantasy while she was getting her MFA; now her acclaimed short stories are breaking the wall of genre between fantasy and literary fiction. A new and surprisingly popular trend in music videos takes out all the images, showing you nothing but a song’s lyrics. Also, you asked us to redesign one of the worst parts of everyday life: Mondays. But can design actually make Mondays joyful? [Broadcast Date: February 28, 2015] 1. Language: English. Narrator: Kurt Andersen. Audio sample: http://samples.audible.de/rt/stud/150228/rt_stud_150228_sample.mp3. Digital audiobook in aax.
21 Habit Building Techniques: How to Transform Your Life in 30 Days is a new approach to allowing for transformation of a wide variety of benefits in the fresh generation of individuals. Image building, such as changing the old, undesirable habits of youths and young adults alike, is becoming a trend that initiates changes in their lifestyles and gives them ways and means to pursue their unique dreams. This humble book gives them some tips on how to realize such dreams in just 30 days! This book is constructed with simple language to give them powerful evaluations, and it can enable such individuals to easily follow and understand guidelines that have never been written before. Easy, step-by step-guides are becoming rare, and some are recycled originals. These 21 techniques for building wonderful habits will surely rebuild your image. Do not hesitate; you won´t be disappointed. There is really no harm in trying, and the results could bring you to a new beginning. Habit transformation can truly be essential to attaining what you want, whether financially, spiritually, or whatever you want. You only need to choose your specific destination, and this guide will take you there in the shortest time possible. So, you want to change your image? You are only a listen away from genuine advice. Just don´t quit; that will never make you rich. 1. Language: English. Narrator: Christopher Wyles. Audio sample: http://samples.audible.de/bk/acx0/039922/bk_acx0_039922_sample.mp3. Digital audiobook in aax.
The nightmares have returned. Something, or someone, wants to drag Julia Davidson back into a dreadful conflict she assumed was a distant memory. Was this, like before, the echo of another person´s dream? Is she responsible to rescue faces she doesn´t recognize but can´t forget? Do the murky images suggest she has a part to play in whatever ominous events lie ahead? Things are finally looking up for Matthew Adams. As the top earner at MedCom Associates he has started to crawl out of the financial hole created during his "dark days". And now, out of the blue, a mysterious woman invites him to join a confidential research initiative. She says it will ease the mounting economic crisis. But at what cost to Matthew´s fragile sanity, and his tortured soul? Pastor Alex Ware faces a serious problem. The honeymoon period at Christ Community Church has ended. The finance committee says they can´t afford another year of dwindling income and dismal growth. The board wants action, now! Aging parishioners would gladly allocate a portion of their estate to help. But only if Alex stops condemning the transition industry and starts affirming what the Youth Initiative calls "our heroic volunteers". In Fatherless and Childless, Dr. James Dobson and Kurt Bruner depicted a time in which present-day trends come to sinister fruition. This eagerly awaited conclusion vividly imagines what happens when God´s image on Earth is exchanged for the horrors of a Godless world. 1. Language: English. Narrator: Bernard Setaro Clark. Audio sample: http://samples.audible.de/bk/hach/001679/bk_hach_001679_sample.mp3. Digital audiobook in aax.
In this issue: ´´How Homo sapiens Became the Ultimate Invasive Species´´: Many human species have inhabited Earth. But ours is the only one that colonized the entire planet. A new hypothesis explains why. ´´In Search of Alien Jupiters´´: Two rival teams of astronomers are racing to capture unprecedented images of giant planets around other stars. What they find could change the future of planet hunting. ´´Hidden Hearing Loss from Everyday Noise´´: Jackhammers, concerts and other common noisemakers may cause irreparable damage to our ears in unexpected ways. ´´Researchers Find That Frequent Tests Can Boost Learning´´: Too often school assessments heighten anxiety and hinder learning. New research shows how to reverse the trend. 1. Language: English. Narrator: Mark Moran. Audio sample: http://samples.audible.de/pe/scam/150801/pe_scam_150801_sample.mp3. Digital audiobook in aax.
Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too. It´s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won´t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is the New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the 21st century, and a call to action for anyone interested in building a better tomorrow. This visionary book won’t just change your business—it will change the world. 1. Language: English. Narrator: Stephen Paul Aulridge, Jr.. Audio sample: http://samples.audible.de/bk/acx0/071274/bk_acx0_071274_sample.mp3. Digital audiobook in aax.
This trenchant analysis examines the many ways our society´s increasingly tenuous commitment to facts laid the groundwork for Donald Trump´s rise to power. Award-winning journalist Nathan Bomey argues that Trump did not usher the post-truth era into being. He was its inevitable outcome. Bomey points to recent trends that have created the perfect seedbed for spin, distortion, deception, and bald-faced lies: shifting news habits, the rise of social media, the spread of entrenched ideologies, and the failure of schools to teach basic critical-thinking skills. The evidence supporting the author´s argument is all around us: On Facebook, we present images of our lives that ignore the truth and intentionally deceive our friends and family. We consume fake news stories online and carelessly circulate false rumors. In politics, we vote for leaders who leverage political narratives that favor ideology over science. And in our schools, we fail to teach students how to authenticate information. After the Fact explores how the convergence of technology, politics, and media has ushered in the misinformation age, sidelining the truth and threatening our core principle of community. 1. Language: English. Narrator: Rob Shapiro. Audio sample: http://samples.audible.de/bk/rand/006091/bk_rand_006091_sample.mp3. Digital audiobook in aax.
Tweet your company to the top of the market with a tailored approach to Twitter. Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader´s guide to Twitter, with the most up-to-date information on trends in social media, branding, and competitive research. Listeners will learn that viral content doesn´t happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand-new case studies, user profiles, features, and images, helping listeners create a stronger overall Twitter strategy whether they´re already engaged or just wondering if Twitter´s important for their business future. Tip: It most definitely is important! Twitter has grown up. It´s now a public company worth over $30 billion, and it means business. Twitter has changed over time but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice. 1. Language: English. Narrator: Joel Comm, Dave Taylor. Audio sample: http://samples.audible.de/bk/acx0/038365/bk_acx0_038365_sample.mp3. Digital audiobook in aax.
President Carter has written importantly about his spiritual life and faith. In Living Faith, a huge bestseller, he recounted the values and experiences that shaped his personal and political life. In his companion book Sources of Strength, also a bestseller, he meditated on fifty-two of the favorite Bible lessons he has taught. In Our Endangered Values, Carter offers a personal consideration of ´´moral values´´ as they relate to the important issues of the day. He puts forward a passionate defense of separation of church and state, and a strong warning of where the country is heading as the lines between politics and rigid religious fundamentalism are blurred. Now, he describes his own involvement and reactions to some disturbing societal trends that have taken place during the last few years. These changes involve both the religious and the political worlds as they have increasingly become intertwined, and include some of the most crucial and controversial issues of the day, frequently encapsulated under ´´moral values´´. Many of these matters are under fierce debate. They include preemptive war, women´s rights, terrorism, civil liberties, homosexuality, abortion, the death penalty, science and religion, environmental degradation, nuclear arsenals, America´s global image, fundamentalism, and the melding of religion and politics. Sustained by his lifelong faith, Jimmy Carter assesses these issues in a forceful and unequivocal but balanced and courageous way. Our Endangered Values is a book that his millions of readers have eagerly awaited. 1. Language: English. Narrator: Jimmy Carter. Audio sample: http://samples.audible.de/bk/sans/000627/bk_sans_000627_sample.mp3. Digital audiobook in aax.
With the launch of her newest book, alternative therapist Carol Tuttle is turning long-standing fashion and beauty myths on their head, and helping rescue fashion victims who repeatedly fall prey to the latest trends. Based around Tuttle´s years-in-the-making, breakthrough Beauty Profiling system, Dressing Your Truth identifies four main types of women based on their physical features, body language, personality, and behavior tendencies. Tuttle´s system is resoundingly different than any of the fashion/beauty makeovers you´ve seen in magazines or on TV - instead of just focusing on your outward appearance, it helps awaken your inner truth, bringing a deeper understanding of your true personal style, a better self-image, and a more authentic sense of your own beauty. Tuttle´s healing, therapeutic approach to fashion and beauty teaches how the supermodel standard has failed women, identifies the most common fashion mistakes and shopping tendencies, explains the top seven fashion myths, and much, much more. If you´ve ever felt defeated in a dressing room, faced a closet full of clothes but still felt you had nothing to wear, or thought you had to be skinny to be beautiful, Dressing Your Truth will be a much-appreciated reality check that will help you discover and celebrate your own, unique beauty. This book offers the listener the experience of taking the first step in discovering your beauty profile in her Dressing Your Truth do-it-yourself beauty makeover system. The author does not teach you how to dress your truth in this book, but refers the listener to her online Dressing Your Truth learning portal which she created as the complementary learning experience to the book. 1. Language: English. Narrator: Carol Tuttle. Audio sample: http://samples.audible.de/bk/acx0/058824/bk_acx0_058824_sample.mp3. Digital audiobook in aax.